Invision Plus Blog

CRM (customer resource management) software is essentially a collection of tools for managing all company communication.  A good solution includes much more than phone numbers, and actually allows all business processes to be managed seamlessly and securely…as they occur.  When a sale is made, does someone other than the sales person need to get involved to deliver the product?  Does it take more than 1-click to initiate the next step? (billing, new customer training, payment processing, etc…).

Meritocracy has developed CRM (customer resource management) software for an array of companies who want to manage their contacts and communication more efficiently.  Most recently, Meritocracy developed a custom CRM for All Row, a Greek web development company.  All Row has grown from a single person offering high quality websites for fraternities and sororities, to a growing team of passionate sales people, designers, programmers, managers and campus reps. While growth is a great thing, often times critical organizational needs get overlooked.

Prior to contacting Meritocracy Consulting, the majority of All Row’s business info was stored in spreadsheets and word documents…sound familiar? 

Meritocracy Consulting built an entirely custom solution that allows All Row to track and search all the contacts, tags, and associations that each lead was connected to in the excel sheet.  Also, automated reminders and follow-ups were integrated into their CRM to ensure that no appointment or task gets overlooked.  Aside from making the company’s information more acccessible, the new custom software application nearly automated much of the sales process allowing the same team to reach and manage more leads each month.  If you run a business, you probably already know how valuable it is to empower your sales team with more time…can something like this be of use to your business?

This entry was posted on Wednesday, October 28th, 2009 at 3:05 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.