If you aren’t using Facebook, you’re missing out…
With thousands of applications and millions of users every company should be utilizing social networks like Facebook and Myspace. Applications are great because they allow a company/brand to extend its influence over their customers in a more dynamic way than by simply filling out a profile. Creating a profile is the first step to enable customers to connect, but creating an application is where you really have the freedom to dynamically connect with potential clients.
Many of the clients Meritocracy builds Apps for are first time Facebook users, and are often skeptical about paying to create an application that they believe has no “direct effect” on business. Doctors’ offices, mixed martial arts promoters, and even local mechanic shops can leverage Apps on Facebook to help improve their business. For example, a doctor office can use a Facebook App to remind clients of upcoming appointments, and help fill vacant spots and cancellations. Much of this can be automated to help cut down on overhead costs. The mixed martial arts promoters can use the Apps to create buzz for an upcoming fight, sell tickets, and help catalyze betting within their communities. One of the most significant benefits that almost every company we build an App for realizes, is that by developing a connection with such a large community of interested, resonant customers, they are able to get timely, accurate feedback that is extremely useful for future promotions.
Leave a Reply